How It All Began

Cheryl Williams, a single mom of 3 young children, had an idea to design slimming/stylish, comfortable jeans for the everyday woman who "is on the go" all day long. This idea came to her because as she got older and especially after having babies, it became extremely difficult to keep a thin and trim body. Her midsection spilled over every pair of jeans she owned and/or tried on in stores. Sweatpants seemed to be the only things she wore! So she bought an "as seen on tv" sewing machine and began her journey of designing the perfect pair of jeans! A pair of jeans that left no need for uncomfortable undergarments and most importantly, no more "muffin-tops"!

After many long months of testing and retesting many different fabrics and fits, she finally found the perfect combination of jean and spandex....materials that were comfortable, breathable and suck-you-in! Materials that won't slip, roll, or show the dreaded "muffin-top."

She made her very first prototype with the help of a very good friend and quite a few children running around! After many days and a lot of laughter, she had a homemade prototype. She was then able to find a production team and have a real sample created.

Now her dream is finally coming true...she has a professionally designed pair of stylish jeans so women of all shapes and sizes can feel slim, sexy and be comfortably chic. It can now truly be said, "muffin-tops are for eating, NOT wearing!"

M'Chicly yours!